Event organizers hire a catering consultant to take charge of creating a suitable menu selection for a specific activity. Food is considered next only to the reason of the event in level of importance. Therefore, it is imperative that it should impress the guests and add enjoyment to the activity. It can even make the activity successful.

An excellent taste and creative talent is important to be successful in this line of business. A sufficient familiarity about the different food varieties and various cuisines is also needed. Ample knowledge of the cooking process is also an advantage.

For starters, the consultation company can be solely owned or run by a corporation. A visit to an accountant can provide you with an idea about the pros and cons of each management choice. Complete the registration process and make sure to accomplish the Fictitious Business Name Statement Form in the records office of your locality. Opening a bank account dedicated only for the establishment is also helpful.

Companies based on the home of the owner can use the residential address as business address. However, this is a disadvantage for owners who wish to increase their credit scores. Another disadvantage is using a post-paid mailbox as address for the new company.

Obtain an independent phone line for exclusive use of the new company. Make sure that your establishment name is listed in the telephone listings and can also be found under the sections of catering services and consulting companies. Yellow pages organizations may charge a fee for the space for advertisement. Yellow page ads are a great help in making your service recognized by potential customers.

Business cards and flyers are also a good way of advertising. To save money, you can use free tools and programs to make designs and print out the pamphlets and cards. These can distributed out to clients. Make certain that all the services you are offering are included in the flyers.

Get friends and other relatives to help you advertise your business to their acquaintances and associates. It would be better if you can persuade a professional event organizer to include you in their line-up of hired consultants for at least one of their occasions. Be sure to maintain quality service since personal recommendations are more valuable than other forms of advertisement.

You can also make samples of your menu and have the event organizers try it for free in one of their events, with the understanding that if it became a success you will be hired for their next event. You can also offer slashed prices and other promotions to first clients who will hire you as catering consultant for their activities.